CORE Growth Solutions
A B2B website that empowers growing companies with cutting-edge business development and expert guidance.
The Problem
Style Guide
Recognizing the necessity for a comprehensive style guide to ensure cohesive and consistent design, I engaged in an in-depth discussion with the CEO of CORE Amplified. Through this, I gained a clear understanding of the specific colors and shades that would define the site’s visual identity. We selected a palette featuring muted green as the primary color, burnt orange as the secondary color, and subtle accents of yellow to add vibrancy. Despite the site’s minimal use of buttons, I designed a unique button style with rounded edges to maintain a modern and user-friendly aesthetic. This style guide not only outlines the color scheme but also includes typography, spacing, and other design elements, ensuring every aspect of the website aligns with CORE Amplified’s brand vision.
Wireframes
To create wireframes for CORE Amplified, I first understood the CEO’s vision for a single, long-form landing page designed to facilitate client contact and meeting setup. This required strategically placing buttons linking to his email and contact information prominently on the page. Utilizing Canva and Google Sites, I adhered to the company’s style guide, ensuring the use of approved colors and maintaining brand consistency throughout the design.
Initially, I developed the wireframe in Figma, leveraging its robust features to map out the user journey and structural layout. Once the wireframe was solidified, I transitioned the design to Canva for final enhancements, ensuring a smooth and visually cohesive result. This process involved refining the visual elements to ensure the design was both aesthetically pleasing and functionally effective. Ultimately, this approach resulted in a user-friendly landing page that met the CEO’s needs and aligned with CORE Amplified’s branding.
Final Thoughts
Thank You!
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